InterEmarketing

InterEmarketing is the only food, wine and beverage consulting firm specialized in the Caribbean Hospitality Industry, with Trade Programs, F & B Professional Seminars, Association Trainings, as well as promoting products and services we enjoy –developing Sales and Distribution Programs, supported by Strategic Promotions, Education, Trade and Direct Consumer Marketing Programs.

As specialists in the Hospitality Industry and marketers of food and beverage products and services, we know how to reach your clients in each of the Caribbean markets. And while many see the region as one, we understand the differences and nuances in each of the individual markets and the social, historic and economic realities that motivate each. We understand how the different market consumer thinks and what he or she wants.

Our disciplined approach to business covers five basic steps to help our clients reach their objectives:

1. Define Objectives

We work with you to define reachable objectives in each market; and as the road can be long, we break these out between, short, medium and long term objectives; objectives that are tangible and measurable when it comes to your sales, distribution and/or business goals.


2. Determine Strategies

We understand the differences between each island-market; how each market’s consumers differ in their local flavors and beverage preferences, their language and social habits, their sales and distribution networks, their business etiquette and how to reach each market’s Hospitality Industry.


3. Develop your Trade

We have access to local Trade Associations, Distributors, Key Accounts and many have participated in our F & B trainings programs; from wine, to rum, vodka and scotch, to chef’s education, bartender training programs and profit seminars for F&B Buyers. Go to the Reach tab at the bottom for a list of some of our programs.


4. Drive Traffic

Understanding each markets consumer, gives us an insight as to what motivates them, what are their interests and needs. As strong believers in both trade and consumer education, we also believe that in today’s world of constant impersonal communication, direct marketing and promotional contact with your consumer or customer is key to building a relationship; a relationship that must be mutually beneficial.


If you need to reach your trade clients in the Caribbean, want to reach your consumer o r are interested in expanding your presence in your key accounts, be they stores, supermarkets, restaurants, hotels or bars, contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

5. Deliver Sales for your products or services

All our programs are developed with a specific goal in mind, be this a sales, distribution or an accomplishment goal. There is always a “sales” to deliver and we deliver. As business results are confidential, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a list of client references you can speak to, regarding our results.


For Information On Reaching Caribbean Markets

 
 

Register for easy food and drink ideas...


 

Latest Recipes Light Lemon Pepper Veal Chops.

Lemon, widely presumed to having first grown in India, Burma and China, adds a delicious tartness that combined with a touch of hot sauce makes this a dish to remember. Best enjoyed with a side dish of white rice, all you need is...
SEE ALL


Reach... Food & Beverage professionals and consumers in the Caribbean.


As specialists in the Hospitality Industry and marketers of food and beverage product and services, we know how to reach your clients and understand how the Caribbean consumer thinks and what he or she want.

SEE ALL


About Josué, life and business in the
Caribbean…

Josué Merced- Reyes is President of InterEmarketing, the Caribbean gastronomy, food and beverage consulting firm that specializes in the Hospitality Industry, as well as promoting products and services we enjoy.

SEE ALL